3 Reasons Why You Should Build Your Own Customer Relationship Management System

Is your business in need of a customer relationship management software? There are plenty of out-of-the-box solutions you can choose from. However, before you commit to a prepackaged solution, you may want to consider one other alternative. Many companies who need CRM are opting to build a custom system internally rather than use a prepackaged platform. You can work with a software development company to build your custom CRM. Here are three reasons why you may want to do so:

To get away from per-user pricing 

Most of the prepackaged CRM companies price their software based on the number of users who will have access. However, that could become pricey, especially if you have users who will only use the software for one specific function. For example, if you have support staff who only access the CRM to make a note about a service ticket, should you really have to pay a user fee for them?

By building your own CRM in-house, you pay for the software development, but you don’t have to pay new, ongoing costs every time you need to add a new user. That could save you money over the long run.

To limit the number of features

Today’s CRM companies are always adding new features to make their platform more robust and comprehensive. Many CRMs come with things like social media integration, marketing automation, and more. It’s possible, though, that you don’t need all those features. Maybe you just want something that can help your sales team manage contacts. Maybe you only want your CRM to do a few important tasks. When you build your own CRM, you can specify which features you want and which ones you don’t need. That can save you money and keep you from getting a bloated and expensive piece of software.

To customize it for your industry

Most of the prepackaged solutions are designed to accommodate a wide range of businesses and industries. That means it may not exactly fit for your industry or customers. For example, you may work in a highly technical industry and need custom fields related to technical specifications. Prepackaged solutions may not have those fields and you may have to find inconvenient workarounds to make the solution work.

When you build your own software, you can design the fields and functions that best serve your industry and customers. For more information, contact a software development company in your area. They can consult with you on your needs and help you decide whether a custom solution is right for you.

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